We help smart leaders build extraordinary workplaces

We help smart leaders build extraordinary workplaces


As Seen In

  • Surprisingly counterintuitive, yet always convincing
    — Daniel H. Pink
    author of Drive and To Sell Is Human
  • An engaging journey through the latest science
    — Adam Grant
    Wharton professor and author of Give and Take
  • A surprising, witty, well-written, and wonderfully engaging read
    — David Allen
    author of Getting Things Done
  • A contemporary classic
    — Marshall Goldsmith
    author of What Got You Here Won't Get You There
  • In The Best Place to Work, Ron Friedman brings together decades of psychological research into a package that offers organizations concrete advice to improve the well-being of workers and the quality of work. Much of the advice is eye-opening. I'm sure the results of taking the advice will be too.
    — Barry Schwartz
    author of The Paradox of Choice and Why We Work

At ignite80, we offer leaders practical, evidence-based techniques for working smarter and empowering teams to produce their best work.




Our keynotes offer more than a charismatic speaker or a good story.

Training Workshops

Our workshops are laser-focused on delivering actionable insights.


Overcome key obstacles and achieve goals that are vital to your success.

Meet Ron Friedman, Ph.D

Founder of ignite80

Ron Friedman, Ph.D., is an award-winning social psychologist who specializes in human motivation. His new book, The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace, has been described as “stunning,” “eye-opening,” and “a contemporary classic,” and praised by best-selling authors Daniel Pink, David Allen, Marshall Goldsmith, Susan Cain, and Adam Grant.

Dr. Friedman has served on the faculty of the University of Rochester, Nazareth College, and Hobart and William Smith Colleges, and has consulted for Fortune 500 companies, political leaders, and the world’s leading non-profits. Popular accounts of his research have appeared on NPR and in major newspapers, including The New York Times, Washington Post, Boston Globe, the Globe and Mail, The Guardian, as well as magazines such as Men’s Health, Shape, and Allure.

He is a frequent contributor to Harvard Business Review, CNN, Forbes, Fast Company, and Psychology Today.

Recent Interviews